Next I controlled the appropriate in and out point for each clip
Next I placed the clips into the timeline.
Below are the following actions I applied to my edit to meet each point in the brief:
1. To convey the services benefits to people with dementia, as well as them having carers.
I selected sections of interviews with carers, where they exclaimed points about them loving to go out with the person, as well as how it benefits themselves.
For example, for an interview with a carer named Lily, I specifically picked out sections where Lilly exclaimed upon how she loves taking a woman named Beverly out shopping and having a nice 'girly time'. This helps to establish the close connection and understanding Lilly has with Beverly, conveying that the company is effective in selecting appropriate people to care for those with dementia/Alzheimer's.
To more easily establish Beverly and Lilly's close connection, I will apply a cut away shot of where Beverly puts her head on Lily's shoulder while smiling. Thus enforcing the positive vibe of the support group as well as how effectively they benefit peoples happiness and chances of enjoying going out.
2. To hopefully encourage people into wanting to apply for voluntary carers for people with dementia. To do so, the voluntary carer job role should be portrayed as a worth while job in making a difference to people with dementia, as well as enjoyable.
I also selected a section of Lily saying how she has made a lot of friends too.
This would emphasise how it not only benefits the people with dementia themselves, but also the other people looking after them.
I also applied a section of an interview with a man named Alan and his carer Phil, where Phil stated how they were both in the R.A.F and that Phil out ranks him. Shortly after a laugh between them forms. This helps to immediately emphasise a humorous and light hearted bond between the pair and hopefully engaging preferred viewers into wanting to form a nice friendship with someone and thus applying to be a volunteer carer.
3. To express how well people can live with dementia, when given the correct support.
For the interview with Beverly's husband, I included a section of where he say's about how now Beverly spends time with Lilly, he has more time to do things he misses out on, including going for a meal and to the gym. This shows how effectively the service makes it easy for people living with someone with dementia, to have leisure in their own time too. To enforce this message, I also included a section of the interview where Beverly's husband talks about how the support group has given back to him a normal life, emphasising how easy the service make it for people to be able to cope and live with someone with dementia/Alzheimer's.
4. For audiences to be engaged at an educational and emotional level.
For the beginning section of the promotional video, I decided to start a brief premise story on Beverly's Alzheimer's, from her husbands interview.
I started with a section of how she use to be on her own a lot and included a cut away of the young married pair, so audiences could immediately bond to them both, in appealing to their loving and committed relationship.
Next, I included sections of Beverly's husband explaining how Beverly worked as a school teacher and later applied as a support worker.
As a result audiences will hopefully look up to Beverly very strongly, in seeing how she managed to look after all her children, while her husband was away, working as a school teacher and later on helping people in poor conditions. Thus audiences immediately form a positive appeal to her. Next I included the section where she was diagnosed with Alzheimer's and Dementia, enabling audiences to then form a pitiful bond for her, due to potentially subconsciously feeling it to be greatly unfair for her to have form this illness, after having done so many good things.
Next I included some examples of where Beverly is claimed to forget simple things such as where the fridge is and getting lost around town.
For the educational level, I have included sections of interviews where the members of staff state their job roles, what they entail.
For example I included a section where one the staff members states how she provides people with dementia/Alzheimer' with a carer and then goes on to explain how she will look at their qualities and interests and decide whether he/she is appropriate for the person and will ask for the persons feed back to see whether or not they are comfortable with the carer they have been supplied with.
Thus enabling audiences, particularly those caring for the person with dementia, to be made fully aware of how the support group carry out their services.
Forming the structure
For my promotional video, I decided to have the prologue with Beverlys husband and Alans wife Phil giving some background on their partners.
I included cutaways of pictures of the Beverly and Alan to engage audiences, as watching just the people talk would easily lower attention spans.
Next, I then cut to parts of them saying about Phil and Beverly being diagnosed with Alzhimers and Dementia and how it affected them.
Tutors feedback
On Friday the 11th of December 2015, I showed the rough cut of the promotional video. My Tutor stated the interview cuts seemed to random, due to Alan and Phil occurring after Lilly's interview.
He suggested for me to cut between one specific interview and the staff member and after the interview with a specific carer and person affected with Dementia/loved one, I should then go straight to the next person/carer, so as to allow audiences to gain a firm grasp of who is who.
My Tutor recommended for me to place the sections of Beverly's husband talking about how the cruel the illness of dementia is, at the beginning, so audiences can be applied with the context of the organisations role (I.e. caring for people with dementia/Alzheimer's.
Choosing the music track
I decided to source my music from a website called 'Kevin Macleod'.
I chose music with a rather uplifting and bright vibe to them.
Below are my choices:
Blue paint:
Dream culture:
Care free:
Easy Lemon: This track has a more calm and light hearted tone, helping to enforce a positive and friendly value to the 'Alzheimer's support' group.
For the beginning scene, I also applied the 'Alzhimers support# logo, by screen shooting it from the official website.
Unfortuantely, it did not have a big enough white background around it. Therefore, I saved a large plain white background image from 'Google' and overlayed it with the logo.
I started the music at this point and applied a 'dip to white' transition and then cut straight to one of the interviews.
For the end scene, I faded the end shot with Lilly to white and applied the same white background.
I then applied some blue font text with the 'Alzheimer's support' website link, contact number and email address, which was a compulsory requirement in the brief.
I then faded out the text and faded the white background to another white background, but with the logo in the distance. Next I faded this to black.
I personally felt this end shot would give some visual interest as well as re reminding audiences of the organisations logo and hopefully implanting it into their conscious, so that for when they see the logo, or hear the organisations name, the video may hopefully and potentially crop back into their minds.
Final product
Feedback
On Wednesday the 13th of January 2016, staff members from 'Alzheimer's Support' came to watch the promotional videos.
Below is their feedback:
1. Cut out section of first interviewees stating how 'Alzhimers' is probably harder for the carer to work with.
2. Get rid of shots of Doreen during the first interview as it can mislead audiences into thinking Doreen is Phils wife and that she has alzhimers.
3. For first Esther Russell interview, get rid of 'Doreen shots' and have her speaking just on her own.
4. Then go to Phil and Alan interview in Farm shop.
5. For first interview with Doreen (Alans wife), start with her voice over during the end shot with Phil and Alan in first interview.
6. Then have Doreen talking on her own and get rid of additional footage overlaid.
7. At the end of Doreens first interview, have her last sentence protrude through shots of Alan, before going to Esther Russels second interview.
8. Change 'Lilly' annotation to 'Alice' and with Phil Sharman interview get rid of 'We have Lilly' and replace with 'We have Alice 2-3 hours'.
9. Balance the sound out more.
10. Apply transitions, so cuts to each interview are not too random and can smoothly flow.
11. Ensure to place correct spelling and grammar. Also change 'Carer' to 'Support worker'.
12. Cut out section of Alice saying "I have actually made new friends", due to it potentially misleading audiences into thinking they are suddenly going to make a lot of friends by taking this job.
13. Cut out shots of Alans wife being looked after, as it can mislead audiences into thinking 'Doreen' is a patient with Alzhimers.
Below is a altered version of the promotional video following additional feedback: